Save Money on Attractions
London is an incredible city packed with world-class attractions, from historic landmarks to cutting-edge museums. But let’s be honest—it can be expensive!
THINGS TO DO
Thankfully, there are plenty of ways to explore the city without breaking the bank. Whether you're visiting for a weekend or an extended stay, this guide will show you how to save money on attractions in London while still having an amazing experience.
1. Take Advantage of Free Attractions
London is home to some of the best free attractions in the world. You don’t need to spend a fortune to enjoy the city's culture and history.
🎨 Free Museums & Galleries
British Museum – Home to the Rosetta Stone & Egyptian mummies.
National Gallery – View masterpieces by Van Gogh, da Vinci & Rembrandt.
Tate Modern – Contemporary and modern art with an incredible view of the Thames.
Natural History Museum – Dinosaurs, gemstones, and an impressive blue whale skeleton.
🏛️ Free Historic & Outdoor Landmarks
Changing of the Guard at Buckingham Palace (11 AM on select days).
Sky Garden – A free indoor garden with stunning city views (book in advance!).
Hyde Park & Kensington Gardens – Perfect for a scenic walk or picnic.
2. Get a London Pass for Top Paid Attractions
If you plan to visit multiple attractions, consider purchasing a London Pass to save up to 50% on entrance fees.
🎟️ London Pass Includes:
✔️ Tower of London (£34.80)
✔️ Westminster Abbey (£29)
✔️ The View from The Shard (£28)
✔️ Hop-on Hop-off Bus Tour (£37)
✔️ Windsor Castle (£30)
💰 Cost: Starts from £84 for 1 day (prices vary for multiple days).
🔗 Where to Get It: londonpass.com
🚨 Tip: Plan your itinerary carefully to get the most out of the pass—it's worth it if you visit 3+ attractions per day.
3. Book Online for Discounts
Most London attractions offer cheaper prices online than at the door.
✅ Book in Advance for Lower Prices:
Tower of London – Online: £34.80 | On the day: £39.90
Westminster Abbey – Online: £29 | On the day: £32
The Shard – Online: £28 | On the day: £32
💡 Tip: Some attractions offer "Early Bird" discounts, so check their websites ahead of time.
4. Visit Attractions During Off-Peak Hours
Many attractions offer discounts for late entry or off-peak visits.
⏰ Best Times to Visit for Cheaper Prices:
The Shard – Cheaper after 4 PM on weekdays.
Madame Tussauds – Discounted tickets for late afternoon visits.
London Eye – Early morning or evening slots are often cheaper.
🗓️ Best Time of Year to Visit for Deals:
Winter (January-February) – Fewer crowds, more discounts.
Midweek (Tuesday-Thursday) – Attractions are quieter and sometimes offer lower rates.
5. Look for 2-for-1 Deals with National Rail
If you travel to London by train, you can get 2-for-1 entry on top attractions.
🚆 How It Works:
Buy a National Rail train ticket (not an Oyster card or contactless payment).
Show your train ticket at participating attractions.
Get two tickets for the price of one.
🎟️ Attractions Included in the 2-for-1 Deal:
✔️ Tower of London
✔️ London Dungeon
✔️ Kew Gardens
✔️ St. Paul’s Cathedral
🔗 Where to Find These Deals: daysoutguide.co.uk
6. Use an Oyster Card or Contactless for Travel Discounts
Getting around London can be expensive if you buy single tickets. Instead, use an Oyster Card or contactless payment for discounted transport fares.
💳 Why Use an Oyster Card?
✅ Cheaper fares – A single Tube journey in Zone 1 costs £2.70 instead of £6.70 (cash fare).
✅ Daily Price Cap – You'll never pay more than £8.10 per day for unlimited travel.
🔗 Where to Get One: At any Tube station or online at tfl.gov.uk
🚨 Tip: Kids under 11 travel free on the Tube, buses, and trams.
7. Consider Alternative Viewing Spots Instead of Expensive Attractions
Instead of paying for expensive observation decks, check out these free or cheaper alternatives:
🌆 Skip the London Eye (£32) and visit:
✔️ Sky Garden – A FREE observation deck (book online in advance).
✔️ The Garden at 120 – A lesser-known free rooftop garden with great views.
🏙️ Skip The Shard (£28) and visit:
✔️ One New Change Rooftop – Free views of St. Paul’s Cathedral and the London skyline.
8. Take Advantage of Free Walking Tours
London has amazing free walking tours that explore the city’s history, culture, and hidden gems.
🚶♂️ Best Free Walking Tours in London:
Strawberry Tours – Covers Harry Potter locations, history, and more.
Free Tours by Foot – Specializes in Jack the Ripper and royal-themed tours.
Sandemans New Europe – Classic London landmarks tour.
💡 Tip: The tours are free, but guides work for tips, so bring some cash if you enjoy the experience.
9. Check Out Discount Websites for Last-Minute Deals
If you're flexible with your plans, you can find huge discounts on attractions and experiences.
💰 Best Websites for Last-Minute Deals:
Groupon UK – Discounts on London Eye, Madame Tussauds, & more.
Time Out London – Flash sales on exhibitions, theatre, and events.
TodayTix – Great deals on West End theatre tickets.
🚨 Tip: Look for "off-peak" or "early bird" specials for extra savings.
10. Visit Markets Instead of Tourist Shops
Instead of buying overpriced souvenirs from tourist traps, check out London’s famous markets:
🛍️ Best Markets for Unique & Affordable Souvenirs:
Camden Market – Alternative fashion, handmade crafts.
Portobello Road Market – Antiques and vintage treasures.
Borough Market – Artisanal food and local delicacies.
London doesn’t have to drain your wallet! By taking advantage of free attractions, online discounts, 2-for-1 deals, and alternative experiences, you can enjoy this amazing city without overspending.